When I signed up to my first blog, I had never ventured onto the publication type before; I perceived it as a space where people would place their most opinionated thoughts about their everyday life and it didn’t contribute to our lives much. After completing my blog, I attained many skills and a wider mindset about the publication in all its glory.
I learnt the meaning of two important lessons in life: ‘short and sweet’ and ‘persistence pays off’:
The blog post word-limit meant that the content of my posts were to be short and succinct, this developed my skills as a writer and I learned how to put forward my thoughts and present an issue that did not veer off topic or wander around aimlessly, such as many essays do.
I also acquired the life lesson of, ‘persistence pays off’: instead of leaving things to the last minute (just as many past assignments have been), I found the importance of pacing yourself and maintaining a constant flow of thoughts improved the content of my blog posts. I presented many different viewpoints and opinions about the topics I was writing of, because I had more time to put thought and depth into each individual post.
I have a flowing theoretical position within my blog of the slow death of print publication and its remaining importance within the world, however I also look towards the future and how it is greatly changing and shaping our community, our knowledge-base and our world- If we are going to introduce technology and the virtual world into our lives, then we may as well embrace it and take it for all it’s got.
Finally, I have learned the many uses for a blog- initially believing it was a place for people to rant and rave about their problems. I can appreciate the existence of blogs in our lives, as they are an echo of voices and opinions around the world contributing to the enhancement of this world.
November 4, 2010
November 2, 2010
Mobile Advertising: you may welcome it!
It is becoming increasingly difficult for advertising to reach and be absorbed by the viewers, and the ad agencies are constantly using our growing collection of technology to find pathways to be seen and heard by their viewers. Mobile phones are the new carrier for our advertisements, resulting in a complete transformation of how we design our advertisements.
The reason of choice is largely due to mobile phones being the most popular form of communication in this generation, and its ability to be transported and viewed at all times. Research undertaken by Adweek, has provided some interesting results about the new form of advertising; it has found that, ‘1 in 7 people [surveyed in America] reported that they had bought a product or visited a store as a result of seeing a mobile advertisement’. Mobile advertising is becoming increasingly mainstream and, the funny thing is, people are welcoming it!
The use of mobile phones as an advertising courier has forced the advertisement agencies to improve dramatically in style and substance; otherwise people won’t seek, download and view their advertisements. Some new marketing ploys they have used include: discounts at stores, advertisements for films and musicians and the entertainment factor. Some brands want consumers watching their advertisements over and over again, so they’re employing games based around the brand to be played.
Technology has transformed the way we communicate and design our ‘documents’, it has improved our ability to engage people visually rather than just through blocks of text. It is viewed by Gunther Kress (1997) that visual representation is a rival to the written language, though if used correctly it can assist in the readability and translation of text. This is one great advantage technology, specifically computers, have created for both viewer and writer, as it has supplied a better way for the writer to communicate what they intend, and it in turn, provides the reader with further information through visual representations and design.
The many forms of communication have grown thanks to technology, giving the viewers more of an opportunity to view these documents, as opposed to only viewing them in books or newspapers. Today technology has created many carriers of documents, such as: the internet, mobile phones and televisions, giving us a wider knowledge base, better stylistic designs and an overall improvement on the once drab and plain printed publication.
Kress, G, 1997, Visual and verbal modes of representation in electronically mediated communication: the potentials of new forms of text, Allen & Unwin, St.Leonards, NSW
Pearce, J, 2004, Ads on your mobile: Believe it or not, you may welcome them, ZDNet Australia, viewed 2 November 2010,.
Dolliver, M, 2009, Advertising on Mobile Phones Now the Norm,viewed 3 November 2010,
The reason of choice is largely due to mobile phones being the most popular form of communication in this generation, and its ability to be transported and viewed at all times. Research undertaken by Adweek, has provided some interesting results about the new form of advertising; it has found that, ‘1 in 7 people [surveyed in America] reported that they had bought a product or visited a store as a result of seeing a mobile advertisement’. Mobile advertising is becoming increasingly mainstream and, the funny thing is, people are welcoming it!
The use of mobile phones as an advertising courier has forced the advertisement agencies to improve dramatically in style and substance; otherwise people won’t seek, download and view their advertisements. Some new marketing ploys they have used include: discounts at stores, advertisements for films and musicians and the entertainment factor. Some brands want consumers watching their advertisements over and over again, so they’re employing games based around the brand to be played.
Technology has transformed the way we communicate and design our ‘documents’, it has improved our ability to engage people visually rather than just through blocks of text. It is viewed by Gunther Kress (1997) that visual representation is a rival to the written language, though if used correctly it can assist in the readability and translation of text. This is one great advantage technology, specifically computers, have created for both viewer and writer, as it has supplied a better way for the writer to communicate what they intend, and it in turn, provides the reader with further information through visual representations and design.
The many forms of communication have grown thanks to technology, giving the viewers more of an opportunity to view these documents, as opposed to only viewing them in books or newspapers. Today technology has created many carriers of documents, such as: the internet, mobile phones and televisions, giving us a wider knowledge base, better stylistic designs and an overall improvement on the once drab and plain printed publication.
Kress, G, 1997, Visual and verbal modes of representation in electronically mediated communication: the potentials of new forms of text, Allen & Unwin, St.Leonards, NSW
Pearce, J, 2004, Ads on your mobile: Believe it or not, you may welcome them, ZDNet Australia, viewed 2 November 2010,
Dolliver, M, 2009, Advertising on Mobile Phones Now the Norm,viewed 3 November 2010,
November 1, 2010
Dr-op shops
The future of yet another is being jeopardised by the rise of the internet, specifically online shopping. This time it’s our beloved op shops and Aussie charities being forfeited as the online giant crushes everything in its path- and this time the Australian public are suffering.
The ability to now buy and sell anything and everything online is appealing to the major retailers, which were responsible for a large proportion of donations to the Australian Charities and op shops, and the charities are now facing an uncertain future. The big companies whom used to donate their surplus or damaged stock to the op shops are now choosing a buck over their charitable responsibility.
This is the same situation for the Australian public, and instead of donating their unwanted items, they’re choosing to sell them over EBay to the highest bidder- making it too hard for charities to compete with the other buyers. Mr Magro, the retail support coordinator for Lifeline Australia, says it’s “getting harder and harder for charities to rely on donations to stock their op shops, which in turn, is forcing up store prices.”
The issue contained in this media article is the diminishing social responsibility for our country, caused by online shopping facilities. Is the internet turning us all into money and power-hungry people by supplying everything at our fingertips? Is it also taking away our kind Aussie spirit, and crushing the less-fortunate whom cannot compete with its existence? Will the day come, when the internet is considered more valuable than that of human beings?
Image source: http://www.humanrights.gov.au/racial_discrimination/partnerships/images/redcross_logo.jpg
News source: ABC News Online, November 4, 2010, ‘Op shops losing out as retailers go online’, Amy Simmons
Subscribe to:
Comments (Atom)